Instead of swiping right for a profile, the user swipes up.
The two later attended USC together and entered the Internet entrepreneurship field.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Candidates who are most likely to be compatible based on geographical location, number of mutual friends, and common interests are then streamed into a list of matches.
Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.
It then allows the user to either swipe right or left.
Tinder says that Super Likes makes it three times as likely for users to find a match.Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.The average user would generally spend about an hour and a half on the app each day.After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.This feature was released for the US, UK, and Canada.