Don't bother joining as a free member, since you won't be able to do anything more than poke around, and you can't actually contact anyone who interests you.
Match resists the sleaze factor often associated with Plentyof Fish, and doesn't have any identified niche, like Geek to Geek (Gk2Gk) , BBWCupid, or Bumble.
Nope, Match appeals to ordinary people who are looking for a safe environment to meet a "normal" person.
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).
Plus, by charging a fee, you weed out a lot of the skank factor.
On other hand, there are some decent free online sites that are.. Match is relatively expensive, with the "value plan" subscription at 9.94 x 6 months, or 9.88 annually. Difficult and maddening subscription cancellation policies. MANY members complain about difficulty cancelling a subscription. Match offers a widely advertised free "Basic Membership", which sounds good, (who doesn't like free?
No doubt that at some point in your dating adventures you've checked out Match.com, easily the most popular fee-based dating service in the world since it's inception in the '90's.
Match's success can be attributed to many factors, not the least of which is a highly successful media campaign.
At the same time that this sale was announced, the current CEO Thomas Enraght-Mooney stepped down, while IAC's (Match.com's parent company) Executive VP and General Counsel, Greg Blatt, took his place.
On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.
Match generally doesn't particularly attract the artsy or sexy crowd, like OKCupid.