Tortorici dramatically overhauled Telemundo's schedule in an effort to boost its viewership among American Spanish language audiences, as its total audience share had slid from more than 40% early in the decade to less than 20% (and only a 13% share during prime time) by 1998.
Parent company Telemundo Group experienced major financial challenges during this time, filing for Chapter 11 bankruptcy protection in 1994, due to a debt load of more than 0 million that the company owed to its creditors.In an effort to boost its tepid ratings and quell complaints from advocacy organizations such as the National Hispanic Media Coalition that criticized both networks for not featuring content relatable to American Latinos, Telemundo outlined a new strategy to better compete against Univision by increasing production of domestically produced programs.Helmed by yet another management team under the leadership of former CBS entertainment president Peter Tortorici as president and CEO and Nely Galán as president of entertainment, Telemundo explored avenues to attract the bilingual market.The network then launched an image campaign using the slogan "Lo mejor de los dos Mundos" ("The Best of Both Worlds"), with several billboard ads being erected in cities such as Miami and San Francisco as part of the campaign, heralding a "new era" for Telemundo.The following year, KVEA's part-owner, Reliance Group Holdings, acquired the Telemundo brand when it purchased John Blair & Co., which also owned WSCV (channel 51) in Fort Lauderdale–Miami-West Palm Beach in addition to WKAQ-TV. In 1987, Reliance Capital Group executives Saul Steinberg and Henry Silverman merged all these stations into the Telemundo Group.
The new corporation quickly went public, and in 1987, Reliance decided to rebrand Net Span as Telemundo.Travis, a 36-year-old virgin, turns to online dating to find his bride. His future wife must be beautiful, virtuous, love the Lord and appreciate his desire to remain a virgin until marriage.Davey Wavey, a gay You Tube personality with over 4,000 messages in his dating inbox, has been on hundreds of online dates.The Telemundo brand traces back to the sign-on of WKAQ-TV (channel 2) in San Juan, Puerto Rico, on March 28, 1954, which was founded by Ángel Ramos – owner of Puerto Rico's main newspaper at the time, El Mundo, and the U. territory's first radio station, WKAQ (also known as "Radio El Mundo").Ramos wanted to maintain a consistent branding for his media properties based around the "mundo" theme (the Spanish word for "world"), and chose to brand his new television property as "Telemundo" (in effect, translating to "Teleworld" or "World TV").The first wave of major changes to Telemundo came on August 11, 1997, when the network revamped its prime time schedule by cutting an hour of its prime time telenovela lineup; concurrently, local newscasts on the network's owned-and-operated and affiliate stations were moved an hour earlier to p.m.